BRAND
EXPERIENCE
BUILDERS
Hello.
'BXB = BRICK BY BRICK'
'BXB = BRAND X BUSINESS'
BXB CO. & primusk
브랜딩 컨설팅 에이전시 - 비바이비 컴퍼니
RUN THE ROAD TO SUCCESS
Branding to Drive Successful Sales
Capture the moment
It captures the social phenomena of the times that catch people's hearts and eyes.
BRICK BY BRICK
Brand Consultancy
I wish that we could do it more quickly, but these things need to be built brick by brick.
BUILD UP
Become a brand that leads the times.
TOTAL BRANDING
COSRX / 2018 ~ 2023
코스알엑스 브랜딩
- Brand Strategy / Concept
- Line Name / BI / Package / SI
- Marketing Contents & Comm.
NAMING & SLOGAN
TAKE FIT / 2020
테이크핏 네이밍
- Brand Name Development
- Trademark Rights Review
- Domain Review
BRAND CONCEPT / SI
innisfree / 2010 ~ 2014
이니스프리 브랜딩
- Brand Concept
- SI / Activation Guideline
(Participated in conceptual)
O U R B U S I N E S S
Four Step Process - Build Your Brand
1. MARKET INSIGHT
- Online (Web/App) Data
- FGD (Depth interview)
- CDJ (Decision Journey)
- NPS (Net Promotor Score)
2. BRAND CONCEPT
- Brand Strategy Planning
- Brand Concept Planning
- Brand Platform Planning
: Philosophy, Principle, RTB
- Brand Hierarchy & Architecture
3. BRAND IDENTITY
Verbal Identity
- Brand Naming & Slogan
- Brand Story
Visual Identity
- BI / CI Manual
- Package Design Manual
- SI Manual
4. BRAND COMM.
Brand Contents
- Brand IMC Marketing Planning
- Visual(VM) Comm. Guideline
Design Contents
- Brand Goods Production
- Flagship Store Launching
C O N T A C T
M E
A N Y T I M E
Primusk, 5, Nonhyeon-ro 149-gil,
Gangnam-gu, Seoul, Republic of Korea
Project Contact